Meet the Team
Meet Ruth
I help non-technical leaders understand AI systems strategically, so they can make informed decisions about when AI should, and should not, be deployed. Alongside my advisory work, I am the Founder of AI Confidence for Women - a UK Responsible AI capability platform designed to ensure women are not passive users of AI systems, but active participants in shaping how they are governed, deployed and scaled.
Beyond Work: You’ll find me competing in Ironman 70.3 races, tackling Alpine gran fondos like the Marmotte, mentoring fellow athletes in my tri club, or creating wellbeing content on YouTube.
Meet Sam
Sam is the creative force behind Miss'Chief Creative a multidisciplinary studio blending over 25 years
of design experience with a forward-thinking approach to modern branding.
Having worked with globally recognised names including the National Trust, Etihad Airways and Jamie Oliver, Sam brings a rare mix of strategic thinking and intuitive creativity to every project. Her work spans brand identity, campaigns, print, digital and immersive visual storytelling, always rooted in connection and clarity.
Now evolving alongside emerging technologies, she integrates AI as a creative collaborator enhancing ideas, accelerating process, and opening up new possibilities, without ever losing the human touch that great design depends on.
Meet Jules
With 27 years of senior marketing experience across major brands including Reebok, Coca-Cola & Iceland Foods Ltd, Jules leads marketing strategy and community growth for AI Confidence for Women.
As founder of Red Jasper Marketing, she works as a Fractional Marketing Director, advising founders and leadership teams on strategy, positioning and commercial growth.
Jules uses AI tools daily in her practice - not to replace her thinking, but to extend it. She brings to this platform something every honest AI conversation needs: the perspective of an experienced professional who is navigating this transition in real time, alongside the women we serve.
