Meet the Team
Meet Ruth
With over 25 years in digital strategy and marketing, Ruth has spent her career helping organisations navigate transformation, first in the corporate world, and now in the critical space of responsible AI governance.
Ruth started her journey at Diageo, where she learned how global brands think strategically. From there, she moved into digital-first agencies - AKQA, McCann Erickson, and Sapient Nitro - where she worked on some of the UK's most ambitious digital campaigns and programmes. She led large-scale CRM projects, built digital marketing strategies across EMEA and MENA regions, and managed complex stakeholder relationships across public, private, and global teams. Those years taught her how to deliver at pace, think systemically, and understand what really matters when technology intersects with human behaviour.
Over the last few years, her focus shifted. Ruth became deeply invested in health and wellbeing, particularly women's health and the lived experience of women navigating change in midlife and beyond.
That's why she co-founded AI Confidence for Women. It's where her passion for supporting women, in life and in business, meets the reality that decisions about AI deployment, governance, and ethics are being made without women's voices. This platform exists to change that.
Beyond Work: You'll find Ruth competing in Ironman 70.3 races, cycling in the Welsh hills, or mentoring athletes in her tri club. She's an endurance athlete at heart, if it involves long distances and resilience, she's in.
Meet Sam
Sam is the creative force behind Miss'Chief Creative a multidisciplinary studio blending over 25 years
of design experience with a forward-thinking approach to modern branding.
Having worked with globally recognised names including the National Trust, Etihad Airways and Jamie Oliver, Sam brings a rare mix of strategic thinking and intuitive creativity to every project. Her work spans brand identity, campaigns, print, digital and immersive visual storytelling, always rooted in connection and clarity.
Now evolving alongside emerging technologies, she integrates AI as a creative collaborator enhancing ideas, accelerating process, and opening up new possibilities, without ever losing the human touch that great design depends on.
Meet Jules
With 27 years of senior marketing experience across major brands including Reebok, Coca-Cola & Iceland Foods Ltd, Jules leads marketing strategy and community growth for AI Confidence for Women.
As founder of Red Jasper Marketing, she works as a Fractional Marketing Director, advising founders and leadership teams on strategy, positioning and commercial growth.
Jules uses AI tools daily in her practice, not to replace her thinking, but to extend it. She brings to this platform something every honest AI conversation needs: the perspective of an experienced professional who is navigating this transition in real time, alongside the women we serve.
